Public Relations Basic

Overview
Public Relations plays an important role in helping organizations realize their goals. In the age of social media, PR professionals must manage a two-way flow of information between the organization and the public. They are strategic thinkers and planners, skilled communicators, and leaders who help their organizations build and maintain relationships

Course Objectives
This interactive course takes you through the building blocks of an effective public relations campaign. 
We cover the practical steps you need to take to get your news out there and give you insider knowledge of what the press is looking for.
A top journalist will be on hand to help you practise your skills and advise on how to avoid the most common and damaging mistakes.
Also, covers advanced techniques:
we show you how to draft a PR strategy that will work for your business – and help you define the key elements to enable you to take back a working draft to your desk the very next day. 
We also take you through advanced press release writing techniques and give you time to write your own news stories, complete with feedback from a journalist – in total confidence

Who should attend
Anyone who is running a public relations function for their business - be it marketing manager, sales manager or even managing director

Duration 
3 Days – 18 hours 

CODE S/428