Fundamentals of Marketing

Overview
The workshop highlights the growing importance of marketing in organisations today.
It will introduce you to the key principles of marketing and demonstrate how these can be applied to improve your organisation's performance through effective marketing activity.

Course Objectives
Understand what marketing is and how it improves your organisation's profitability and competitiveness.
Participate with increased confidence in the work of your department by understanding the role and importance of marketing within your organisation.
The knowledge of marketing principles can be used to enhance your skills and practical application of marketing and support your future career development.
By developing an understanding of key principles and practice, marketing staff will better work together to develop a customer and market-driven approach. 
This understanding of an integrated marketing approach will benefit your organisation in terms of efficiency and ensure effective performance in the marketplace.

Who should attend 
If you are newly appointed to a marketing function (less than two years' experience), or work within another function but want to understand your relationship with the marketing department and contribute to marketing strategy, this workshop is for you.
Directors and managers of small firms will gain an insight into the value of marketing for their situation.

Duration 
3 Days – 18 hours. 

CODE S/611